Kennedy Needham : Corporate Advisors
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Kennedy Needham

Joint Ventures & Strategic Alliances

Being unable to take advantage of an opportunity is a frustrating experience, but for many businesses it's also a common one.

Sometimes it takes the collaboration of two or more entities to fully mine the value from an opportunity. In circumstances like these, forming a strategic alliance or setting up a joint venture can be the right strategic solution.

Collaboration between partners can take the form of exchanges of know-how between firms, or the formation of a jointly owned new entity which works to achieve a set of mutually agreed objectives.

What we do

  • Assess each client's needs, available resources and strategic objectives in order to develop a profile for the ideal strategic or JV partner.
  • Search local and international markets for a partner which fits the profile.
  • Represent our client in negotiations with prospective partners.
  • Design, plan and implement governance arrangements which are in our clients long term interests, are acceptable to all parties, allow the partnership to achieve its stated objectives and then facilitate an agreeable exit for each party.
  • Assist the parties with the development of a high level business plan.

Why we are different

Joint ventures and mergers often fail to meet the expectation of the parties involved in them. This is often due to the fact that both parties contribute valuable assets, technologies or expertise, but do not take the time to put them together in a workable business structure.

Parties contemplating joint ventures in particular frequently underestimate the level of financial and managerial commitment necessary to ensure success. Our approach involves planning ahead in order to determine the resources needed to make the arrangement work at an early stage so that parties are aware of the level of commitment that is required. This reduces the likelihood of unexpected resource calls, which can create negative feelings between the parties.

Another common fault occurs when partners enter into an arrangement with mismatched expectations. We make sure that each party is fully aware of the other's expectations with respect to the commitment of resources and the sharing of rewards.

In the case of joint venture arrangements, we advise clients on how best to combine their resources to produce optimal results. By conducting strategic planning workshops with both groups we test the new venture's business case, assist in the development of new value adding strategies and document the results in a high level business plan.